Managing Customer Relationships

Managing Customer Relationships

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investments or insurance, might require more interaction between the customer and the enterprise, to answer questions and comply with regulations. ... needs while enabling longer-term growth of its customer relationships with the right technology and quality service. ... For example, when a member called and identified herself with her unique member number, any representative who answered the phone could look up ... SIDEBAR 8.4 Case Scenario: Circuit City Circuit City, a leading.

Title:Managing Customer Relationships
Author:Don Peppers, Martha Rogers
Publisher:John Wiley & Sons - 2004-05-12


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