Managing Creative People

Managing Creative People

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A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms. In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it most Gordon Torr draws from the leading lights of creativity research to demolish the myths that surround the generation of ideas in the modern organisation. The curse of the brainstorm, the commoditisation of creative talent, the deskilling of the imagination, the startling inadequacies of management theory a€“ these and the many other horrors of idea-assassination that run rampant in creative sector companies are dissected and disembowelled in this hilarious expose of the drama that unfolds every time a new idea slides across the boardroom table. This book sets out to address the black hole that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company. A handbook of tools, techniques, methods and practical ideas whose USP is a framework for thinking about efficient creative management a€“ how to extract value from creative time. Gordon Torr presents a logical argument that puts in place the building blocks of the authora€™s knowledge and experience towards the final architecture. a€œWe need them as never before. And we know that theya€™re somehow different. Yet the productive management of creative people is an almost totally neglected science. I doubt if therea€™s a single industry that wouldna€™t gain immediate advantage from Gordon Torra€™s scrupulous and enlightening detective work.a€ - Jeremy BullmoreBut Disney named it the Experimental Prototype Community of Tomorrow in all sincerity. ... It seemed to me that the companya#39;s capacity for good ideas had been frozen along with Walta#39;s body. I hoped ... We werena#39;t allowed into the creative department as such but the creative director gave us a PowerPoint presentation of itsanbsp;...

Title:Managing Creative People
Author:Gordon Torr
Publisher:John Wiley & Sons - 2011-01-19


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