Managing Across Cultures

Managing Across Cultures

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A solid theoretical framework, thoroughly integrated with research, should provide students with invaluable insight into application in the real world and there is a framework for analyzing national culture which can also be applied to other cultural spheres - regional, industry, corporate and functional/professional - providing students with an understanding of how any business encounter represents the interaction of several cultural spheres. Case studies are drawn from around the world.Our argument is not that culture is the most important influence on management, just that it is the most neglected. Part of this neglect may be due to the problem of recognizing the presence and the force of culture. ... Before defining what we mean by culture (in Chapter 2), we first sound an alert for the need to recognize and assess ... Levi jeans, Lacoste (alligator) shirts, Adidas running shoes, and Swatch watches while watching CNN on Samsung televisions, drinking Heineken, eatinganbsp;...

Title:Managing Across Cultures
Author:Susan C. Schneider, Jean-Louis Barsoux
Publisher:Pearson Education - 2003


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