Managerial Economics: Applications, Strategies and Tactics

Managerial Economics: Applications, Strategies and Tactics

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By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to todaya€™s students, including an exciting focus on green business and environmentally friendly practices and products. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.In its most elementary form, cost simply refers to the sacrifice incurred whenever an exchange or transformation of resources takes place. ... However, the appropriate manner to measure costs is a function of the purpose for which the cost information is to be used. ... As a result, only five modelsa€”the F-series and Chevy Silverado pick-ups, the Honda Accord, Toyota Camry, and Nissan Altima a€” ... 1a€œA Survey of the Car Industry: Driving Change, a€ The Economist (September 4, 2004), pp.

Title:Managerial Economics: Applications, Strategies and Tactics
Author:James McGuigan, R. Moyer, Frederick Harris
Publisher:Cengage Learning - 2013-07-16


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