Management of Electronic and Digital Media

Management of Electronic and Digital Media

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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry. The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). ... Television (continued) multichannel video programming distributors (MVPD), 122a€“123 news programming, 210a€“211 overview of, ... See Court of appeals User-generated content (UGC), 31, 59, 172, 270 U.S. Postal Service, 243 USTA (United States ... 137 Violence, 58 Violence chip requirements, 228, 234, 235 Vivendi Universal, 9 Vizio, 164 VOD (Video-on- demand), 9, 126, anbsp;...

Title:Management of Electronic and Digital Media
Author:Alan Albarran
Publisher:Cengage Learning - 2012-01-01


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