Papers presented at the International Conference on qManagement of Emerging Paradigm Conflicts in a Globalizing Worldq, held at Bangalore in 2010.The Modem Indian Customer and Service Quality a A Retail Perspective Neena Prasad* ABSTRACT India is a unique Market. ... of entry barriers, blurring product lines, cut throat competition and search for profits have called more attention towards customer satisfaction and service quality. ... A questionnaire was developed based on the service quality dimensions which the customers tend to perceive.
|Author||:||Kalyani Rangarajan, Murali Murti|
|Publisher||:||Allied Publishers - 2010|