Now in vibrant full color, the Sixth Edition of Management Fundamentals presents essential management themes using a three-pronged approach comprising concepts, applications, and skill building. Through a variety of thought-provoking applications, Lussier challenges readers to think critically and apply concepts to their own experiences. Proven skill-building exercises, behavioral models, self-assessments, and individual and group exercises throughout the text help students to develop their managerial skills. Current topics mandated by the AACSB, such as communications, ethics, analytical thinking, interpersonal relations and teamwork, and application of knowledge, are covered as appropriate throughout the book. The Sixth Edition has been completely updated with 95% of the references new to this edition, and it features new cases, new topics, and a new chapter, Managing in a Global Diverse Environment.LO. 15-3. EXHIBIT 15-2 ... Tangibility of Products Tangible Intangible Goods Mixed Products Services Level of Customer Involvement Low High Make-to- Stock ... Apple expanded its product mix from PCs to diversify into mobile devices to include the iPod, iPhone, and iPad. ... Toyota had multiple design problems, leading to more than 8 million cars being recalled, which cost millions of dollars to repair.
|Author||:||Robert N. Lussier|
|Publisher||:||SAGE Publications - 2014-01-09|