Management Communication

Management Communication

4.11 - 1251 ratings - Source

A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business. It will show you how to: As adopt a communications mindset As accept responsibility for your communication As take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too As develop a simple, focused communication strategy As ensure that strategy is aligned with company strategy As take account of the interests, needs and language of your audience As make communication compelling, continuous and credible This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.Had Toyota communicated more effectively, they would have told the public immediately that the company had identified a problem with the cara#39;s brakes, instead of leaving the early communication to safety officials. ... Toyota finally spoke, it said that it had fixed the brakes of cars coming off the assembly line, but that it did not yet have a fix for customers who already owned a Prius. ... This was a strong communications start but, by then, Toyota had squandered an excellent opportunity.

Title:Management Communication
Author:Gordon Adler
Publisher:Pearson UK - 2013-07-25


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