Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves. Foreword by Greater Media CEO Peter Smyth.It already has 20 million units installed. So how do you react when someone claims that when the price of HD radio receivers drops to $100, sales are going to take off? ... First, they need to differentiate the service from satellite: What makes HD radio different enough that youa#39;re willing to ... Finally, they need to connect very, very quickly with the car companies so that when you go into the showroom youanbsp;...
|Publisher||:||iUniverse - 2008-11|