Making Niche Marketing Work

Making Niche Marketing Work

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Large and small companies are dicovering they must find their qnicheq--those customers whose needs their competitors have overlooked--in order to increase sales and profits. These easy-to-apply, tested strategies to help companies pinpoint new opportunities show how to gain and sustain enviable competitive advantage by turning market shifts into marketing opportunities. Illustrations.How to Grow Bigger by Acting Smaller Robert E. Linneman, John L. Stanton ... For example, when Special-T-Metals Co., a division of Sun Distributors LP, replaced its manual system with ProfiTool (General Data Systems), its inventory turns were ... Pick rates have doubled, and wrong-part picks have virtually been eliminated. ... Consider Unit Loading Groupings Not able to automate your warehouse?

Title:Making Niche Marketing Work
Author:Robert E. Linneman, John L. Stanton
Publisher:McGraw-Hill Companies - 1992-11-01


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