Major Marketing Campaigns Annual, 1999

Major Marketing Campaigns Annual, 1999

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Major Marketing Campaigns Annual profiles 100 major marketing initiatives of the previous calendar year. Entry articles, averaging 4, 000 words in length, look at the advertising campaign's or market initiative's historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign -- what worked, what didn't and why. The entry ends with further information for researchers -- references to competitors and annotated citations to relevant campaigns and periodical articles.From the aquot;Start Somethingaquot; campaign for Oldsmobilea#39;s Alero. ... compact sedans by the established import players a€” the Honda Accord, the Toyota Camry, the Nissan Altima, and the Mazda 626. ... The tag line proclaimed, aquot;Ita#39;s not just a car.

Title:Major Marketing Campaigns Annual, 1999
Author:Thomas Riggs
Publisher:Gale Cengage - 1999-01-01


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