Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.See International Commission for the Study of Communication Problems. ... 141 Melbourne Age, 273 Melewar Holdings, 226 Mercedes-Benz, 270 Merdeka, 175 Meridian, 300 Mexico, 112 Ministry of Culture (Singapore), 240, 244 Ministry ofanbsp;...
|Title||:||Madison Avenue in Asia|
|Author||:||Michael H. Anderson|
|Publisher||:||Fairleigh Dickinson Univ Press - 1984-01-01|