UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by the iminent roll-out of the new infrastructure during 2002/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book. 'm-Profits: Making Money from 3G Servives' will discuss 3G services from the view of what is needed for the service to provide value to the user, which technical features of the 3G network will be used, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. * Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, and end-user * Explains how will money be made out of delivering 3G services * Covers the key issues of 'revenue sharing' and competition * Includes 12 service vignettes Essential reading for mobile operators dealing with marketing, product development, 3G people, content providers, business Development, mobile Services people, consultants, bankers and media professionals.Mostly the automobile manufacturers would build a system of computers, storage devices and communication devices, ... Carea#39; or some premium service package offered by BMW or Mercedes Benz or Audi, Jaguar, Volvo, Toyota, Cadillac, etc. ... Most of these will be building 3G solutions into existing cars for current owners who want the utility but dona#39;t want to buy a ... The companies well poised to capitalise on these are those specialist garages who now install car stereo systems, anbsp;...
|Author||:||Tomi T. Ahonen|
|Publisher||:||John Wiley & Sons - 2004-04-02|