Looking Beyond the Runway

Looking Beyond the Runway

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Nawal Taneja is a career analyst of the global airline industry with wide-ranging experience in the aviation industry, academia, and public policy. To help airline executives become informed of new competitive games, the author analyzes numerous business sectors such as auto, hospitality, retail, technology, and entertainment. For example, relevant lessons can be learned from the strategic mistakes made by the US automakers. Likewise, emergent and compelling insights can be gained in superior customer experience from Ritz Carlton and Zappos, and in value-creating innovation from Cirque du Soleil and Zipcar. The book also features a multitiude of forewords from airlines and related businesses to provide readers with multiple perspectives on the changing landscape in the global airline industry.By 2003, more than a dozen different SUV models were offered by foreign automakers. ... However, in the late 1990s, the Japanese totally changed the landscape of this segment with Hondaa#39;s introduction of the Odyssey minivan, which took off due to Hondaa#39;s reputation for quality. ... Second, tied to the problem of trying to be everything to everyone was the Detroit Threea#39;s need to be the biggest.

Title:Looking Beyond the Runway
Author:Professor Nawal K Taneja
Publisher:Ashgate Publishing, Ltd. - 2012-10-01


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