The man who served as Bloomingdale's chairman for nearly two decades shares the store's tumultuous history, and the history of the art of selling, with inside stories about some of the top names in fashion. 35, 000 first printing. $40, 000 ad/promo. Tour.the Bloomingdalea#39;s legend and the revolution in American marketing Marvin Traub, Tom Teicholz ... For example, we could not run a mail-order business accepting only a Bloomingdalea#39;s credit card. ... That, plus our having access to the American Express data base, jump-started our entry into the mail-order business.
|Title||:||Like no other store--|
|Author||:||Marvin Traub, Tom Teicholz|
|Publisher||:||Crown - 1993-11-01|