Light Strategies For Innovation

Light Strategies For Innovation

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From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the worlda€™s major companies. Willard Zangwilla€™s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and morea€”in order to influence and promote the innovative process.Panasonic introduced a bicycle that was custom-designed for its owner.6 Having a bike custom-fitted to onea#39;s own body dimensions is a vital advantage, particularly for professionals or amateur racers. A bike shop has a special mockup of aanbsp;...

Title:Light Strategies For Innovation
Author:William I Zangwill
Publisher:Simon and Schuster - 2010-06-15


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