Lifestyle Marketing

Lifestyle Marketing

4.11 - 1251 ratings - Source

This book helps marketers understand how to reach customers from children to tweens and singles to seniors.Singles are interested in joining health clubs and participating in sports activities and are targets for products related to health club and sports ... Moreover, a part of the market has desired the Honda Civic which is known as a aquot;pocket rocketaquot; when bolt-on performance parts and styling accessories are added. The Ford Motor Company is competing for this market with the Ford Focus which targets theanbsp;...

Title:Lifestyle Marketing
Author:Ronald D. Michman, Edward M. Mazze, Alan James Greco
Publisher:Greenwood Publishing Group - 2003


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