TRBAis Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A PractitionerAis Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.For example, the market segmentation question aWhat is the ridership to special events?a can be ... GIS applications using ITS data also allow the incorporation of census demographic data or tax-lot data for a defined service area. Finally, theanbsp;...
|Title||:||Leveraging ITS Data for Transit Market Research|
|Author||:||James G. Strathman|
|Publisher||:||Transportation Research Board - 2008-01-01|