In all of these findings, psychological newness is generally a bad thing for the product marketer. I conclude by identifying future research directions for examining the effect of product psychological newness on earlier stages of the product adoption process (Rogers 2003), where newness might be an advantage under some conditions. Psychological newness can affect consumers' initial efforts to learn about new products, and there are conditions under which newness might facilitate learning and awareness. A framework for product psychological newness' influence on elaboration of new product messages is proposed.Product Perceived Product Type New Product Newness Ownership Flat Screen ( Plasma or LCD) TV 8.87 9% New Video ... 17% Home Theatre with Surround Sound (Dolby) 9.32 44% DVD Player 9.59 88% Broadband Internet Service ( cableanbsp;...
|Title||:||Learning, Thinking, Buying, Using: Contextual Effects on Consumers' Adoption of Really New Products|
|Author||:||David Lyle Alexander|
|Publisher||:||ProQuest - 2008|