Lean Customer Development

Lean Customer Development

4.11 - 1251 ratings - Source

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researcha€”before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, youa€™ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but theya€™ll help you reach the qah-ha!q moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customera€™s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing productsxbox One shipped in December 2013 with an updated version of Kinect. * As Smith ... For. You, . Too. Now that youa#39;ve read through these customer development techniques, you should feel ready to start using customer development toanbsp;...

Title:Lean Customer Development
Author:Cindy Alvarez
Publisher:"O'Reilly Media, Inc." - 2014-05-19


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