LAUNCHING NEW VENTURES, 7e provides tomorrowas entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.4.3a Gathering secondary Customer data Target market research provides critical data that is used to determine who ... Demographic data also make it possible to segment the target market into subgroups that are different from one another.
|Title||:||Launching New Ventures: An Entrepreneurial Approach|
|Author||:||Kathleen R. Allen|
|Publisher||:||Cengage Learning - 2015-01-16|