Label Writing and Planning

Label Writing and Planning

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Do your labels make sense? Do they protect the user a the environment? Do they protect you? How much do your labels cost? As much as the packaging? As much as the product? More? Who writes your labels? Whoever has the time? Do you know the answers to all these questions? Maybe not. Which is surprising considering that the label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling a product information right, a that is more important than getting customers to buy your products. It is about ensuring that they buy them again, a again. Make sure the right people are responsible for your labels, get the right design a layout, a get the right messages across. Using the book is simple. If you are responsible for a product or product range, or even the whole of your company's labeling, you will see that good labeling is not difficult or expensive, but that it is the key to future profitability. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics a health, this book is also essential reading for anyone involved in label writing a design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles a runs training courses on the subject.Thinking of the customer Ita#39;s worth putting in spare fittings for when people change cars or move house a€” the goodwill it generates ... Two recent ones I have bought are a guitar string and light bulbs a€” these, if not fitted properly, are potentiallyanbsp;...

Title:Label Writing and Planning
Author:Tony Holkham
Publisher:Springer Science & Business Media - 1996-06-30


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