Kellogg on Branding

Kellogg on Branding

4.11 - 1251 ratings - Source

Increasingly, technology firmslike IBM, Samsung, HewlettPackard, DuPont, and Microsoft have been putting alarger ... brand consistsofthree levelsa€”thecorporate brand (IBM), therange brand (ThinkPad), and the model specific brand (T23).

Title:Kellogg on Branding
Author:Alice M. Tybout, Tim Calkins
Publisher:John Wiley & Sons - 2011-01-07


You Must CONTINUE and create a free account to access unlimited downloads & streaming