ITV Handbook

ITV Handbook

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iTV Handbook: Technologies and Standards, by Edward M. Schwalb, provides an integrative overview of interactive TV (iTV), an enormously complex technology. Coverage includes most aspects of each link in the iTV service chain, plus details on hardware, software, technologies, file and asset-management formats, protocols, standards, security considerations, the broadcast file system, and more.Pressing a button on the remote control enabled replying to free special offers. buying products. getting sports scores and updated weather. and ... All this was enabled while viewers continued watching a program. ... Cox Communications.

Title:ITV Handbook
Author:Edward M. Schwalb
Publisher:Prentice Hall Professional - 2003


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