SAMSUNGa#39;S LEAPFROGGING Just before the turn of the century, Koreaa#39;s Samsung Electronics Company was the industrya#39;s lowest common denominator. ... In just two years, from 2001 to 2003, Samsung leapfrogged from the number 42 spot1 on the list of the worlda#39;s most valuable ... low prices, or high quality, Samsung took another route and made product design the centrepiece of its transformation.
|Title||:||Irresistible! Markets, Models, and Meta-Value in Consumer Electronics|
|Author||:||George Bailey, Hagen Wenzek|
|Publisher||:||Pearson Education - 2011-06-01|