The goal of Introduction to Information Systems, 3rd Canadian Edition remains the same: to teach all business majors, especially undergraduate ones, how to use information technology to master their current or future jobs and to help ensure the success of their organization. To accomplish this goal, this text helps students to become informed users; that is, persons knowledgeable about information systems and information technology. The focus is not on merely learning the concepts of IT but rather on applying those concepts to facilitate business processes. The authors concentrate on placing information systems in the context of business, so that students will more readily grasp the concepts presented in the text. The theme of this book is What's In IT for Me? This question is asked by all students who take this course. The book will show you that IT is the backbone of any business, whether a student is majoring in Accounting, Finance, Marketing, Human Resources, or Production/Operations Management. Information for the Management Information Systems (MIS) major is also included.ITa#39;s About Small Business 10.1 provides the example of Kelley Blue Book and its use of data analytics. ... 1926, Kelley Blue Book (www.kbb.com) essentially has been a publishing company known for its guide to used and new car values.
|Title||:||Introduction to Information Systems|
|Author||:||R. Kelly Rainer, Casey G Cegielski, Ingrid Splettstoesser-Hogeterp, Cristobal Sanchez-Rodriguez|
|Publisher||:||John Wiley & Sons - 2013-09-09|