The essays in this collection focus on one of the most influential yet confusing concepts in modern critical thinking, that of intertextuality. They present a wide-ranging, but cohesive theoretical framework within which media communication can be described and analyzed.ULRIKE H. MEINHOF AND THEO VAN LEEUWEN Media discourse analysis has been centrally influenced by the French semiologist Roland ... ( 1973) and the collection of essays Image - Music - Text from 1977, which includes the essay a#39;The rhetoric of the imagea#39;. ... Barthesa#39; analysis, accompanied by many examples from advertising and film stills, became centrally important in the study of mediaanbsp;...
|Title||:||Intertextuality and the Media|
|Author||:||Ulrike Hanna Meinhof, Jonathan M. Smith|
|Publisher||:||Manchester University Press - 2000|