While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.The company maintains a large inventory of quality parts and also provides a parts identification and hard-to-find sourcing service. ... HP Garage Affiliate Network (www.bp.com/solutionsl/garage/ affiliates/index, html) This is not an affiliate marketing program ... iGo (www.igo.com) iGo is an online mobile- technology store that sells cellular phones, laptops, PDAs, digital cameras, voice recorders, and more.
|Title||:||Internet Marketing for Information Technology Companies|
|Publisher||:||Maximum Press - 2001|