International Retailing

International Retailing

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International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments.In their wisdom, Home Depot banned its managers from such meetings, and they were not allowed to talk to competitors. ... In defensive moves in anticipation of the arrival of Home Depot, Sodimac introduced self-service and a credit card facility while pursuing an expansionist strategy. Easy also ... Case Study Questions 1.

Title:International Retailing
Author:Nicholas Alexander, Anne Marie Doherty
Publisher:Oxford University Press - 2009


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