International Marketing Strategy

International Marketing Strategy

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The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts a€“ analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.Legislation In the past Microsoft tied its Windows operating system and Office applications together by a#39;comminglinga#39; the ... Much of the justification for the Vista development was to improve security, due the considerable problem of hackers and viruses. ... Other product and service areas Microsoft has extended its activities into many other areas, for example, Xbox video games consoles, Zune digitalanbsp;...

Title:International Marketing Strategy
Author:Isobel Doole, Robin Lowe
Publisher:Cengage Learning EMEA - 2008-01


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