International Journal of Market Research

International Journal of Market Research

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brand equity evaluation model employed by the Allgemeiner Deutscher Automobil Club (AD AC) (2001), brand strength is ... The number of problems detected by cars in 2002 is also used to correlate with the brand efficiency scores . ... and MPG, too, such as the BMW 3-series, Honda Odyssey, Volkswagen Passat, Nissan Sentra and the BMW 5-series, if depreciation and MPG are important factors, too.

Title:International Journal of Market Research
Publisher: - 2009


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