International Journal of Advertising

International Journal of Advertising

4.11 - 1251 ratings - Source

film where an actor uses a mobile phone (e.g. Pierce Brosnan using Sony Ericsson mobile phones in James Bond films), the viewer has the information on ... It can be assumed that integrating ads into a television programme creates a more natural setting, and ... This effect was not measured here but would be valuable in understanding the various experimental biases at play in advertising research.

Title:International Journal of Advertising
Publisher: - 2008


You Must CONTINUE and create a free account to access unlimited downloads & streaming