International Business: The New Realities

International Business: The New Realities

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Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise. International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works. Based on the authorsa€™ collective teaching and working experiencea€“as well as discussions with practitioners, students, and faculty staffa€”this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter. Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. For undergraduate students majoring in international business or post-graduate courses in international business.Roughly threequarters of the parts used by the two car makers are sourced jointly , generating economies of scale. ... Versa in the United States, the Renault Clio in Europe, the Nissan Tiida in Asia and the Renault Logan in the Middle East.

Title:International Business: The New Realities
Author:S. Tamer Cavusgil, Hussain Rammal, Susan Freeman
Publisher:Pearson Higher Education AU - 2011-12-12


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