International Business Strategy

International Business Strategy

4.11 - 1251 ratings - Source

The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.... the Chinese manufacturer benefited from access to Liebherra#39;s refrigerator technology, improved product quality and built up its ... a microwave producer.50 Over time Zhanga#39;s drive continuously to improve products and services did not fade .

Title:International Business Strategy
Author:Alain Verbeke
Publisher:Cambridge University Press - 2013-03-07


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