In today's rapidly changing scenario of the world, the study of international business management has become necessary for management students. This book has been developed to set a new standard for international business textbooks. The book provides a comprehensive and up-to-date coverage of all the related world issues with special reference to India. It is written in simple language and maintains an integrated and logical flow from beginning to end. The book mainly focuses on managerial implications, which caters to the needs of management students. The book presents a thorough review of economies and politics of international trade and investment and various functions and forms of Global monetary system. It is hoped that this book will definitely be liked and appreciated by the readers/ students.Because different segments exhibit different patterns of purchasing behaviour, firms often adjust their marketing mix from segment to segment. Thus, the precise design of a product, the pricing strategy, the distribution channels used and the choice of communication ... For example, automobile companies use a different marketing mix to sell cars to different socio-economic segments a Toyota uses itsanbsp;...
|Title||:||International Business Management|
|Author||:||Pradip Kumar Sinha, Sanchari Sinha|
|Publisher||:||Excel Books India - 2009-01-01|