International Business

International Business

4.11 - 1251 ratings - Source

This fresh new text introduces IB from a truly global and contemporary perspective. Packed with case studies drawn from an impressive spectrum of countries, International Business enables students to link theory with practice and encourages critical thinking. Particular emphasis is placed on key issues such as the growing role of SMEs and entrepreneurship in IB, ethics, CSR, corporate governance and global warming.After that, sales will take care of themselvesa#39; (BBC, 24 April 2007). In contrast to US carmakers, which have internationalized through acquisition, Toyota has tended to expand ... recall of 380, 000 Lexus and Highlander vehicles in 2006 were a blow to Toyota management and ... 3 Problem-solving entails examining all aspects of the operation, from design to analysis and control .

Title:International Business
Author:Janet Morrison
Publisher:Palgrave Macmillan - 2008-11-24


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