Intercultural Aspects of Specialized Communication

Intercultural Aspects of Specialized Communication

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This volume explores intercultural communication in specialist fields and its realisations in language for specific purposes. Special attention is given to legal, commercial, political and institutional discourse used in particular workplaces, analysed from an intercultural perspective. The contributions explore to what extent intercultural pressure leads to particular discourse patternings and lexico-grammatical / phonological realisations, and also the extent to which textual re-encoding and recontextualisation alter the pragmatic value of the texts taken into consideration.In the last week of November 2003, the billboard on the left read Stop AIDS Now, and the billboard on the right read Stop brushing, Start Sonicare. Sonicare, The Sonic Toothbrush. Philips, Leta#39;s make things better. Not particularly surprisinganbsp;...

Title:Intercultural Aspects of Specialized Communication
Author:Christopher Candlin, Maurizio Gotti
Publisher:Peter Lang - 2007-01


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