Interactive Text, Contemporary Marketing

Interactive Text, Contemporary Marketing

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Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package - no qassemblyq is required. Contemporary Marketing Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources , self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students.Measuring Effectiveness of Online Marketing How does a company gauge the return from investing in a Web site? ... Some standards guide efforts to collect and analyze traditional consumer purchase data, such as how many Ohio residents bought new Honda Accords the previous year, watched HBOa#39;s award-winning The Sopranos, ... This service works in much the same way that television raring firm AC Nielsen a€” a major marketing research firm a€” monitors television audiences.

Title:Interactive Text, Contemporary Marketing
Author:Louis E. Boone, David L. Kurtz
Publisher:South-Western Pub - 2004-01-01


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