Interactive Business Communities

Interactive Business Communities

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In Interactive Business Communities, Mitsuru Kodama shows how a new business approach can enable managers to access, share and integrate diverse knowledge both inside and outside the corporation using Boundary Networks to operate across more formal organizational and knowledge boundaries at all levels. Business educators, researchers and senior executives responsible for strategy, particularly in high-tech industries, will find insights and ideas to tackle market and business discontinuities of the 21st century.The second issue facing car manufacturers is the need to respond to automotive informatization demands. ... computer or mobile phone, it cannot be designed with only phone and email functions, but must be designed with multimedia communications ... functions for accessing the whole range of content, and in- vehicle e-commerce functions. ... phone carriers are using these network relationships to promote collaborations with leading Internet businesses such as Yahoo and Google.

Title:Interactive Business Communities
Author:Professor Mitsuru Kodama
Publisher:Gower Publishing, Ltd. - 2012-08-28


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