This volume explains the importance of the application of innovation throughout the lifecycle of a product or service, from initial development to end of line customer delivery.There must be service after the sale, and service requires people, training, systems, honesty, and money. Essentially, there is no pure play for the fourth stage; even Las Vegas gambling businesses think of their customers in the same way as Lexus or IBM. ... This carefully measured give-and-take of the casino is analogous to the ECU and feedback. ... and we also explore the criticality of policies and procedures, which can make or break any effort in any phase throughout the book.
|Author||:||John A. Cogliandro|
|Publisher||:||J. Ross Publishing - 2007-02-15|