A radical examination and analysis of the corporate communications enterprise and the ways to make its messages and media more cost-effective.Since Mr. Eaton showed up in Highland Park [Michigan], Chryslera#39;s sales, earnings and stock price have risen steadily. ... However, manuals and memos cannot guarantee that reduction will come about, even with the mutual participation ofanbsp;...
|Title||:||Integrating Corporate Communications|
|Author||:||James L. Horton|
|Publisher||:||Greenwood Publishing Group - 1995-01-01|