Integrating Corporate Communications

Integrating Corporate Communications

4.11 - 1251 ratings - Source

A radical examination and analysis of the corporate communications enterprise and the ways to make its messages and media more cost-effective.Since Mr. Eaton showed up in Highland Park [Michigan], Chryslera#39;s sales, earnings and stock price have risen steadily. ... However, manuals and memos cannot guarantee that reduction will come about, even with the mutual participation ofanbsp;...

Title:Integrating Corporate Communications
Author:James L. Horton
Publisher:Greenwood Publishing Group - 1995-01-01


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