Integrated Retail Marketing Communications

Integrated Retail Marketing Communications

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The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing, and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topicsa€”from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications Management/Integrated Marketing Communications.Bloomingdalea#39;s provides fulfillment from all of its stores, as well as its online inventory. ... process credit card transactions using a hand-held mobile device. ... routes, find locations via GPS, record delivery verification signatures, and access product and sales transaction information on-site to answer customer questions.

Title:Integrated Retail Marketing Communications
Publisher:PHI Learning Pvt. Ltd. - 2012-08-07


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