This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environmentIn B2B marketing, for example, salespeople typically appeal to their customersa#39; functional needs for high-quality products, fast delivery time or better customer service. ... The brand positioning for the Mazda RX-8 is a promise of excitement a not an unwise appeal to a target audience of ... Editorial review has deemed that any suppressed content does not materially affect the overall learning experience .
|Title||:||Integrated Marketing Communications|
|Author||:||William Chitty, Nigel Barker, Bill Chitty, Michael Valos, Terence A. Shimp|
|Publisher||:||Cengage Learning - 2011-11-14|