Employees in the areas of marketing communications-advertising, promotion, public relations, customer service and personal sellingaare ... Performance bonuses based on the number of customer service complaints do not foster a sense of trust, where the customer is encouraged to contact the company. ... It is not surprising that HP also has integrated ethics into all areas of their organization. 3.
|Title||:||Institutionalizing Organizational Ethics Programs|
|Author||:||Joseph A. Petrick, Wendy M. Claunch, Robert F. Scherer|