Institutionalizing Organizational Ethics Programs

Institutionalizing Organizational Ethics Programs

4.11 - 1251 ratings - Source

Employees in the areas of marketing communications-advertising, promotion, public relations, customer service and personal sellinga€”are ... Performance bonuses based on the number of customer service complaints do not foster a sense of trust, where the customer is encouraged to contact the company. ... It is not surprising that HP also has integrated ethics into all areas of their organization. 3.

Title:Institutionalizing Organizational Ethics Programs
Author:Joseph A. Petrick, Wendy M. Claunch, Robert F. Scherer
Publisher: - 1991


You Must CONTINUE and create a free account to access unlimited downloads & streaming