Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: awhy?a. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.Members were discussing who proper Saab drivers were versus who they were perceived to be, when one member voiced a common belief among long-time devotees: I tend to avert my gaze in disgust ... with the following: Wow, Ia#39;ve been reading this newsgroup for over a year and never knew how much some of you were disgusted with NG900/9a3a#39;s. ... Ia#39;m a 25 y/o married guy that works as a warehouse manager and is enlisted in the Navy Reserve (after 4 years of Active service).
|Author||:||S. Ratneshwar, David Glen Mick|
|Publisher||:||Routledge - 2005-11-16|