Innovation X

Innovation X

4.11 - 1251 ratings - Source

... emphasis on fun brush shapes and disposable electric brushes, factors that were not on Oral-Ba#39;s radar at the time. People had begun expecting more than technical qualities from their toothbrushesa€”they wanted a touch of joy as they woke up ... Customer Expectations Are Resetting Companies often focus too narrowly on their own industry and ignore ... set elsewhere: my satisfaction with a new dishwasher may be blunted by comparison to the ease of use of my iPod, for example.

Title:Innovation X
Author:Adam Richardson
Publisher:John Wiley & Sons - 2010-01-06


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