Innovation, Market Archetypes and Outcome

Innovation, Market Archetypes and Outcome

4.11 - 1251 ratings - Source

This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.Comparing this to the previous generation (third) other improvements included a click wheel design from the iPod mini, ... the 30GB version and similarly the price for the 60 GB 5th generation had the same price tag as the 40GB 4th generation iPod. ... extent battery life) with other marginal improvements principally in design and a#39;user friendlya#39; aspects of the player. ... the previous table, but for other iPod products, namely the iPod mini, iPod shuffle, iPod nano and other special editions.

Title:Innovation, Market Archetypes and Outcome
Author:Soumodip Sarkar
Publisher:Springer Science & Business Media - 2007-08-11


You Must CONTINUE and create a free account to access unlimited downloads & streaming