Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to lose sight of the customer. The history of technology is littered with examples of superior products that either failed or sold poorly relative to technically inferior competing products. Innovation and Marketing in the Video Game Industry examines the factors behind success and failure and identifies patterns that will help engineers, developers, and executives formulate better business strategies.seventh failed unit to Microsoft, Cassingham surrendered. aquot;Xbox live is great, aquot; he noted, but the general hardware failures were too much. When [the repaired unit] comes, Ia#39;m going to sell it... Thata#39;s ... I have never had to send any of them back.
|Title||:||Innovation and Marketing in the Video Game Industry|
|Author||:||Professor Gloria Barczak, Mr David Wesley|
|Publisher||:||Gower Publishing, Ltd. - 2012-08-28|