The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.How Leading Firms Use IT to Gain an Advantage William V. Rapp Henry J. Leir Professor of International Business The New Jersey Institute of Technology ... Even in emerging markets where policy makers see the auto and auto-parts industries as economic catalysts, local demand will be affected by ... It proved strategically sound, as the Prius, introduced in Japan in 1997, sold out at 2, 000 a month. ... Ford and GM announced hybrids in 2000, but production will not be before 2003.
|Title||:||Information Technology Strategies : How Leading Firms Use IT to Gain an Advantage|
|Author||:||William V. Rapp Henry J. Leir Professor of International Business The New Jersey Institute of Technology|
|Publisher||:||Oxford University Press, USA - 2002-07-04|