Customer service is Applea#39;s, high-margin extended warranty revenues are Applea#39;s, advertising is approved by Apple, and pricing is set by Apple. Compare the Windows 7 smartphone launch in 2010, in which ATaamp;T was offering two handsets for the price of one just weeks ... At the time of the iPhone launch, Apple had sold about 100 million iPods in five years, which is a huge number in the PC industry.
|Title||:||Information, Technology, and Innovation|
|Author||:||John M. Jordan|
|Publisher||:||John Wiley & Sons - 2012-02-23|